Interview with Ray Bruce,
SIPLACE Customer Relationship Management

SIPLACE sale to ASMPT:
“Lots of positive feedback from customers”

For industry insiders, the sale of Siemens’s placement machine unit was no real surprise, but nobody expected the buyer to be ASM Pacific Technology. We talked with Ray Bruce, head of the SIPLACE CRM team, about initial customer reactions and about the outlook for SIPLACE in the new constellation.