Interview with Holger Liebetruth, head of SIPLACE product marketing

“As equipment makers, we must provide our customers with more support in their investment decision!”

A few months after the start of SIPLACE’s ‘Compare’ initiative, the reactions are split, as might be expected. Some equipment makers respond with irritation, but many electronics manufacturers welcome the tools and information with open arms. Holger Liebetruth, head of SIPLACE Global Product Marketing and one of the initiators of the ‘Compare’ initiative, talked with SIPLACEnews.